Cadence is a new running brand bringing high-performance, crew length running socks to the UK. They sought to develop a brand identity to help them stand out from the competition.
Having originally set sights on the trail running niche, the number of people taking up running during the pandemic presented an opportunity with a slightly more mass-market audience. The objective remains to create a quality product that can be enjoyed by new and serious runners alike. Cadence plans to expand beyond socks in the future, meaning the brand identity needs to be versatile.
I worked with Cadence to deliver a visual brand identity suite consisting of a logo (symbol and wordmark that could be used in combination or separately), brand guidelines, and packaging for the first product.
Client
Cadence Running LTD
Cadence Running LTD
Year
2021
2021
Services
Brand Identity
Creative Direction
Packaging Design
Brand Identity
Creative Direction
Packaging Design
Mockup created with Nano Banana
Mockup created with DALL-E
